In the 1990s, the product line expanded in North America with the introductions of Cetaphil® Moisturizing Lotion, a non-greasy moisturizer for long-lasting relief of dry, sensitive skin; and Cetaphil® Moisturizing Cream, an emollient cream for dry areas requiring extra attention and overnight moisturization. The Cetaphil® Gentle Cleansing Bar, a non-soap bar designed to cleanse dry, sensitive skin, was then launched into the US in 1998.
In South Africa, Cetaphil® Cleansing Lotion was initially marketed by Alcon Laboratories. Galderma Laboratories (Pty) Ltd entered South Africa in 1996, and then took over the sole rights to market and distribute Cetaphil® Cleansing Lotion. Cetaphil® Cleansing Lotion is the ideal choice as part of a skincare regimen to address the dryness caused by topical medications used in the treatment of acne, fine lines and wrinkles. Cetaphil® Cleansing Lotion will not strip the skin of natural protective oils or emollients, or disturb the skin’s natural pH balance. It is fragrancefree, and non-comedogenic, making it the ideal choice for daily facial cleansing, and make-up removal. Recommended for over 20 years in South Africa, this facial cleanser is ideal for people with special skin conditions like acne, rosacea or eczema, because of the gentleness of the formulation. Cetaphil® Cleansing Lotion is gentle enough for all members of the family.
The Cetaphil® Cleansing Bar followed soon afterwards, and was launched in 1998. Cetaphil® Cleansing Bar is a gentle, non-alkaline, non-soap bar designed for dry, sensitive skin, which moisturizes as it cleans. Free of harsh detergents that might dry or irritate your skin, this bar is ideal for all-over body cleansing in the bath or shower.