The Persian rug, from being simply articles of need, as simple as floor coverings, to protect the tribesmen from the cold and damp, has found new fans, lovers and wealthy owners, those who decorate their mansions and luxurious homes with this precious wealth.

Over the years, Ghorbany Carpets has supported individual tastes and needs, making ‘thousands for one’ as opposed to ‘one for thousands’. This trend has reached its peak and, moving with the times, Ghorbany Carpets helps individuals find their own path and create their own mottos through design and décor.

In the past, trends were influenced by domineering philosophies and ideas. Recent years, however, have shown a huge shift in the design industry as clientele are now moving largely towards the trend of individuality.

Currently, homeowners confirm who they are and what they believe in through their homes and subsequent design choices. “Having lost the effect of such strong philosophies, like communism and capitalism for example, means that individuals are now expressing their personal philosophies and lifestyles through the décor choices they make,” explains co-owner of Ghorbany Carpets, Shervin Ghorbany.

Moving away from traditional ways of thinking about carpets, buyers are now using alternate styles and colours in their homes. The power to make a decision comes strongly through the types of carpets that individuals create. “This is not to say that the traditional styles are no longer on the market, but that a new trend has arrived on the scene; one that is not linked to a dominant world philosophy but rather to individual ideas and opinions, creating more options for buyers,” says Ghorbany. The current motto that is running through the industry is, “Be yourself! Do as you please.” This is the best time for those who are in touch with who they are.

Where does this lead the carpet industry in 2010? “My expectation for the upcoming years is that this move towards dominant individuality is a very positive thing. It allows for people to be true to who they are and make decisions based on that,”
explains Ghorbany.

Two facets emerge in the evolution of carpets. The first is the design and the second is colour. Design is evolving from the more traditional carpets to the revolutionary modern designs. And with colour, the options are endless. “At Ghorbany, we are open to new ideas and value the opinions and ideas of our clientele. It is for this reason that we provide carpets to suit individual needs,” explains Ghorbany.

Carpets are no longer wanted for ‘blend in’ purposes such as it was in the pre- 2005 period. Post 2005 until the present day illustrated carpets as statements by themselves. They are not required to just fill a space or add a finishing touch, they are now focal points in the home.