The NEF has developed funding criteria it believes offer the most meaningful possibility for optimising black economic transformation. While it places precedence on commercial viability, other softer measures and indicators also enjoy corresponding rank, such as:
• Compliance with all relevant laws
• Black management and operational involvement
• Risk sharing by entrepreneurs
• Black women empowerment
• Community involvement
• Black ownership compling with the NEF product criteria
• Job creation
• Geographic location of business
While these measures form part of the developmental ethos, the NEF has adopted as the underlying theme of its strategic plan, ensuring that it funds those businesses that demonstrate commercial viability as well as reasonable prospect for success.