The company values integrity, quality and community and their goal is to build an outstanding organization; one that stands for integrity and that is valued for the authenticity of its product and the passion of its people. “We believe in selling coffee one cup at a time. Opening stores, and educating people about dark-roasted, brilliantly brewed coffee is our mission everyday. We intend to build the Seattle brand first with our people because we believe that the best way to meet and exceed the expectations of customers is to hire and train carefully, to invest in our staff and to instill an in-depth understanding of good coffee.

These people are our retail partners and are the best ambassadors for our brand.” Seattle are firm believers in ethical trading values which means our roasters go beyond fair trade standards to ensure the farms where our beans are grown have a sustainable business model, that farmers are well paid for their product and that the farms are thriving entities. Our roasters visit these farms personally and have invested in them too. Our beans are also grown in an organic environment, some are certified.

Seattle Coffee Company values :

• Ethical trading when purchasing green beans

• Absolute quality

• No mass market techniques

• Integrity and traceability of suppliers and production

Why is Seattle Coffee Company different?

Seattle Coffee Company stands out for 2 primary reasons.

1. The quality and outstanding flavour of our coffee. We use the finest Arabica beans

    in the world, which are hand roasted in London.

2.Our intense focus on training our baristas in both understanding the art and science

   that goes into coffee making and providing a great customer experience.

Seattle Coffee Company is owned and operated by Howie Parker investments in South Africa and is an exclusively South African brand. They have been leading the gourmet coffee market for 11 years now. To date there are 25 café stores, 10 express stores in the Caltex Starmarts and many Seattle mobile bars with Liquidchefs. There is more growth planned for next year.