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Thursday 24 May 2012

The Vibe

The Zone@Rosebank is undergoing a facelift that will be combined with the opening of the Gautrain rapid rail-link station in Rosebank to result in an even better shopping destination for the area.

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The Zone@Rosebank

 

The Zone @ Rosebank, South Africa

 

The Zone@Rosebank

 

Distinctive and exclusive South African designers such as J.J Schoeman, Sun Goddess, Stoned Cherrie, and the exclusive home of the upcoming well known youth brand Ama kip kip contribute to the dynamic and pulsating tenant mix that offers a diverse experience for its cosmopolitan, multicultural visitor. A culture of Busking sets the tone for a day time vibe that continues into a night time energy of eccentricities and a fusion of cultures, creating a pulsating environment which lends itself to a constant vibe of anticipation and self-expression as trendsetters often wait to be discovered @ The Zone.

Urban Precinct

An urban precinct bringing fresh energy to the northern suburbs of Johannesburg is in the making, which will contribute to regional growth through job creation, economic transformation and community upliftment.

 

The revamp by the Old Mutual Investments Group Property Investments consists of a R623-million mixed-use development comprising retail space over two levels, a hotel and a four-level basement parking garage. The next phase will include a 114-storey office tower block on the northwestern side as well.

 

The Zone@Rosebank

 

The new development will alter the horizon at Tyrwhitt Mall and Cradock Avenue. A site formerly occupied by five Old Mutual buildings – Admiral’s Court, Rosebank Boulevard, Oxford Corner, Knightsbridge and the former Baker Square West building. The development will be linked to The Zone@Rosebank via a firstfloor air bridge and is bordered by the Hyatt Hotel and The Firs shopping centre. “This will ensure that the complex will continue to appeal to the aspirant urban youth market, local residents of Rosebank and office workers, as well as drawing shoppers from further afield. The aim is to create a lifestyle centre that satisfies a combination of living requirements and complements nearby developments”.

 

Pedestrian entrances to the underground Gautrain station will be located on Tyrwhitt Mall and in front of The Zone@Rosebank on Oxford Road. The Gautrain will connect Pretoria with Johannesburg as well as Sandton, creating a natural hub of activity with an expected 25 000 commuters passing through the Rosebank Station by 2020. The station is being designed to add to the overall brand experience, ensuring that commuters are able to taste the brand essence from the moment they enter the precinct