Leading South African fashion designers and crafter groups from each of the country’s provinces launched their first Fashion Fusion collaborative collection at the Sanlam South African Fashion Week (SSAFW) in Johannesburg in August 2008. This collection was the first in a series of four that showcases two seasonal collections produced over a two year period in the Fashion Fusion initiative spearheaded by the Department of Arts and Culture (DAC) and SSAFW.
The Sanlam SA Fashion Week has established itself as an event not to be missed on the South African fashion calendar. With the generous support of the sponsors, SSAFW director Lucilla Booyzen aims to make the Winter Collections as established as the Spring and Summer collections with an international fashion audience. “We aim to grow this event to a scale where it has an even bigger impact both nationally and internationally.
The sponsors involved really make it happen for the young designers and everyone associated,” says Booyzen. “We see our sponsors as desirable partners and are proud of our relationships. As fashionable consumer choices in their own sectors, they embrace new trends and reflect our own philosophy of the business of fashion.”