As Saudi Arabia becomes a liberal state for business, there is a need for effective communication between parties involved in the business equation. The government, while allowing foreign entrants, aims at keeping check on activities while corporates also have a responsibility of keeping stakeholders informed.
A demand for active public relations has surged in the Kingdom as a new found media landscape has given birth to a knowledge oriented economy. Manning Selvage & Lee Public Relation (MS&L) has been a key player in the market coining effective messages for corporate clients and providing assistance with internal and external communication fostering a healthy business environment of international standards.
MS&L is one of its kind multi-faceted public relations firm in the Middle East operational for more than nine years. The firm strongly believes in new thinking, innovation and execution of communication practices that yield astounding results. “MS&L Saudi Arabia strongly believes that effective communication is a cornerstone to success in business. Pulling together an successful communications campaign requires passion, clarity, creativity and the highest possible attention to detail - all of which we offer with a personal service,” says Anoir Adra, Managing Director, MS&L, KSA.
Key Roles
As quality professional consultants, the team at MS&L performs three key roles for its client base. They are well reputed as advisors, advocates and activists. Within the realm of public relations, they provide thorough support to client with a 360 degree approach.
As Advisors, they offer strategic counsel based on rock-solid judgment and extensive experience. Their strong research base helps companies and brands engage audiences and customers. In a constantly changing media landscape, they go beyond conventional channels and reach out through new media vehicles. As advocates, they aggressively represent the interests of our clients in every way possible. They adapt to the vision of the client and passionately incorporate it in their fundamental understanding of their clients needs.
Today, the communication scenario has expanded and corporate leaders have the responsibility towards individuals who express themselves through new media outlets such as blogs and social networking. This has brought more on the shoulders of PR firms. MS&L also operates as an activist, watching out for its client well being and positive image on a variety of media fronts. These new age practices in a digital age have dramatic and powerful impacts of audience perception and cannot be ignored in the process of achieving lasting business success.
With an impressive clientele, MS&L have provided effective communication solutions to brands across the spectrum of industries such automobile, real estate, FMCG, aviation, healthcare, hospitality and electronic and telecommunications.
Crisis Management
Crisis communication is integral to the core services offered at MS&L. Consultants at the firm leverage their skills to maintain client reputation and integrity. Strong research inputs and effective measurement techniques help executive to spot grey areas in reputation management. Evidently, comprehensive management of issues and crisis is integrated in the broader PR strategy.
Opportunity Seeker
MS&L supports all their clients with their involvement in events, exhibitions and conferences, whether by supporting their involvement, making their presence known, or even identifying opportunities for clients at these various trade events and conferences.
CSR
MS&L also conceptualises custom-made CSR programmes or activities and has the capability to execute these activities both on the ground and with the support of strong media relations for maximum visibility and communication on behalf of client to target audiences.
MENA Reach
For the Middle East and North Africa region, the firm is headquartered in Dubai with full service offices in Riyadh and Beirut. And 4 liaison offices have been established in Jeddah, Amman, Cairo and Damascus. In Riyadh, the firms partners locally with Abdel Kader Suleiman El Khereiji & Partners.