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Thursday 24 May 2012

Message from the Publisher

Saudi Arabia, the Land of Opportunities

 

 

Saudi Arabia is a country of great transformational change.

 

As the world’s largest oil exporter, its economy has emerged into a leading regional and global power house. Despite its vast resources, it would not be precise to attribute all the success to its natural wealth. Through its dynamic socio-economic diversification process, Saudi Arabia has moved from dependency on Oil & Gas alone and tapped into a scale of sectors to secure its stability and multiply its future growth.

 

This success is tangible today, where within four years, the economy of Saudi Arabia has doubled. BEST OF KINGDOM of Saudi Arabia celebrates the innovation, sustainability and excellence of the Saudi business and leisure scene. It recognises those organisations, companies and acclaimed individuals that are leading this progress and developing the multi-sector business prospects this country has to offer.

 

The timing of this edition is particularly appropriate in light of the Kingdom’s bold investment strategy. Since 2005, King Abdullah bin Abdul-Aziz Al Saud, the King of Saudi Arabia and Custodian of the Two Holy Mosques has lead the country to total redefinition. By implementing long-term strategic plans and opening doors to investors, the country has jumped from 79th place to place 11th worldwide in terms of ease of doing business.

 

In response to increasing international interest, it is a great pleasure for PRONTO Branding/Marketing/Events to introduce BEST OF KINGDOM of Saudi Arabia, Volume 1 and showcase Saudi Arabia as a country that is unique in terms of cultural heritage, as well as highlighting its pivotal position as the world’s fastest-reforming economy.

 

Enjoy the exploration of Saudi Arabia, the Land of Opportunities.

 

Kamila Ondrackova

Publisher