Spa and Wellness treatments are valuable services offered by luxury hotels. They are essential to tourists who come on holidays to unwind. Despite the economic downturn, customers are willing to pay a high price for excellent service and serene ambience. At Lavanya Spa, the highly-trained therapists help you de-stress in a private, calm atmosphere that gets you every penny’s worth.
There is a recent shift from treating just communicable diseases to tackling more chronic and non-communicable diseases due to stressful routines. The authorities are turning to the private sector to help them realise the lucrative opportunity in providing unique services such as day spas and rejuvenation centres to inculcate a culture of good living, quality life and overall well being.
Women appreciate a good pampering session. For many, spa days are meant for weekends with their friends. At Lavanya Spa, from the Balinese Massage to caviar facials, Cleopatra milk bath to Keratin hair rituals are exclusive treatments perfect getaway from the hassles of the city life.
New Culture of Living
A prominent competitive establishment in the Saudi Arabia wellness market is Lavanya Spa. With its philosophy of ‘inner peace and outer beauty’, this popular day spa has a health club, skin care centre and treatments for the body, mind and soul. “Today, spas and salons have moved from being mere cosmetic and indulgence outlets to organisations that take interest in the holistic wellness of the individual, many of them taking on weight management and nutrition consultation as well,” says Rawia al Sufayan, Director of Lavanya Spa.
pouring investments in setting up a wellness industry during turbulent economic times? However, the maintenance of health is critical given that the general healthiness of the population is on a steady decline. It’s easy to neglect inner vitality when work pressures take over in a competitive marketplace. With higher chunks of budgets being allocated for expenditure on conquering health problems, less is being done to alleviate this culture of mental and social illness among people.
“Studies show that high level of stress is a major cause for heart diseases, obesity, infertility and diabetes. With the wellness industry boom, more and more people are now looking at alternative ways of busting stress and coming to spas,” says Rania Manasrah Spa, Manger Lavanya Spa.
People who are healthier will rarely visit emergency rooms, have lower needs for prescription drugs, fewer accidents, greater life satisfaction overall and be more productive. This is what we need in destitute economic situations and spas such as Lavanya Spa can ensure a change in perception through its quality input to the wellbeing of society.
Women are Key Drivers
There has been a profound change in the attitudes and ambitions of women in the kingdom since the accession of the Custodian of the Two Holy Mosques, his Majesty King Abdullah, whose social change initiatives are revolutionised the role of women in society. Likewise, their consumption patterns have come to define their identity. Today, in the Middle East alone, women control $383 billion of the region’s wealth and this exclusive purchasing power is the key driver of luxury markets.
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“As a luxury and wellness brand we hope to strike a balance between habits and demands of Saudi women. With our exclusive spa packages, ever increasing variety of body massages and beauty salon services, we have created a new social class for women who believe in keeping themselves in the best of health and happiness,” concludes Manasrah.
Investing in the wellness industry is like shooting a fish in the barrel. The world class Lavanya Spa is a pioneer in the field with a variety of services to offer:
Today, in the Middle East alone, women control $383 billion of the region’s wealth and this exclusive purchasing power is the key driver of luxury markets. They now invest in their beauty and wellbeing, giving further boost to the spas in the region. Lavanya Spa has used this opportunity to become a hotspot symbolic of luxury, rejuvenation and wellness for women.
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