World-renowned icons borne of a world-class city have made
their mark on the international stage.
There is no denying that Singapore is just a miniscule dot on the relatively massive world map. The Lion City may not have raw natural resources to put us on the map, but the metropolis has garnered a multitude of enviable international accomplishments. Iconic brands, companies and local landmarks have risen above the pack to become distinctive symbols that are unique to Singapore. Here are several that have made their mark on the international stage.
| Changi Airport
As Singapore’s pride and joy, Changi Airport is, by far, the world’s most awarded airport, with over 360 accolades to its name since its opening in 1981. It was awarded the ‘World’s Best Airport 2010’ by Skytrax for the third time last year. The airport has also been named ‘Best Airport in the World’ by Business Traveller magazines in the United States, the United Kingdom, Asia Pacific, Middle East, Germany and China. At Changi Airport, passengers experience a smooth, swift immigration clearance and baggage retrieval within 30 minutes. There are also excellent service initiatives to look forward to, carried out by all 28,000 staff and more than 200 organisations operating within the
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airport. Coupled with the clean, cool atmosphere and comfortable facilities, Changi Airport has more than earned its place as one of Singapore’s greatest icons.
| The Singapore Girl
The Singapore Girl, in a figure-hugging sarong kebaya ethnic dress and perfectly-coiffed hair, is an instantly recognisable icon in any part of the world. She is the face of Singapore Airlines (SIA), Singapore’s national carrier and one of the most awarded airlines internationally. Over the decades, SIA stewardesses have nurtured an aura of grace and hospitality, proudly representing the heart of Singapore’s service industry. As a world-class carrier, SIA is the second largest airline on earth, ranking 27th on Fortune magazine’s list of ‘World’s Most Admired Companies’ in 2010. Whether in first, business or economy class, SIA’s in-flight experiences are second
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to none thanks to the peerless grace and poise of its ubiquitous Singapore Girl.
| Tiger Beer
Breweries are a dime a dozen in Southeast Asia, with each country producing its own brand of booze. But none of our neighbours can boast the same international recognition that Tiger Beer has achieved, carving a niche across the oceans as a brand that’s both exotic and accessible. Since its launch in 1932, Tiger Beer has bubbled past its humble beginnings and won more than 40 international awards and accolades. In 2008, it was named the ‘#1 Truly International Asian Beer’ by Merrill Lynch when it sold more beers outside of its home market. The world-acclaimed beverage has certainly staked its claim
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in many international cities, becoming fast favourites in New York, San Francisco, London and other major hotspots.
| Singapore Sling
In 1915, a local bartender at Raffles Hotel Singapore came up with a potent cocktail made with gin, cherry brandy, Cointreau, Benedictine, grenadine and pineapple juice. This concoction was christened the Singapore Sling, and somehow word of it soon spread to the farthest reaches of the world. So much so that the refreshing beverage once enjoyed in the balmy weather of the tropics can be found on menus in bars all over the world today.
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| Esplanade
Although Singapore is still in the midst of reconstructing its waterfront skyline, one building that stands out in the eyes of visitors and residents alike, is the majestic Esplanade - Theatres on the Bay. Like the Sydney Opera House, Shanghai’s Oriental Pearl Tower, and Hong Kong’s Avenue of Stars, the Esplanade is Singapore’s own cultural landmark, an architectural wonder that is instantly associated with the city – due to it being fashioned after the spiky durian fruit that is native to this part of the world. This hub for the performing arts has hosted world-class performances with
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its technologically-advanced facilities. A concert hall, theatre and recital studio form the main nucleus of the Esplanade, but is further complemented by other professional services and facilities such as a library, several outdoor performance venues, as well as retail and food and beverage outlets.
| Merlion
When discussing Singaporean icons, one cannot forget the majestic lion-fish hybrid that is the Merlion. This mythical creature has become a bona fide mascot for Singapore, with its lion head and fish body. Since it was first designed in 1964, the Merlion has grown to become a regular presence in and around Singapore. This includes the water-spouting one at Marina Bay, and a gigantic 37-metre replica on Sentosa. The immediately recognisable icon is also a beloved souvenir for tourists who want to bring home a piece of our sunny isle.
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icons that have attained international repute; an amazing feat for a nation that thrives without any natural resources. The country’s founder Sir Stamford Raffles would be so proud.