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Thursday 24 May 2012

Annika Rembe, Director-General of Swedish Institut

 

 

Where Creativity and Progressive Ideals Grow 

In a time of globalization, international profiling geared towards investors becomes increasingly important. Sweden has been committed to this process for a number of years – and we are happy to notice our efforts paying off as we rate consistently well in areas important to stability and economic growth. A healthy national economy, an open society and stable, credible institutions are important aspects. At the same time, an atmosphere that welcomes smaller, creative businesses is developing nationally. When combined with a highly trained workforce, this means Sweden can offer a unique, dynamic scene for companies and individuals looking to invest or establish their presence on the Scandinavian markets. 

 

Sustainable Business

Sweden is a country of huge natural resources and traditionally, Swedes have a close relationship with nature. Today, this translates into cutting edge research and innovation in the fields of sustainability. Both business practices and products are developed with a view to minimizing environmental impact and maximizing progress. For instance: Sweden is one of the top countries in the world for increasing BNP while slashing CO2 output.

 

New Creativity

GSM and Spotify are only two examples of leading innovations on the border of technology and creativity that were started in Sweden. With a government focus on promoting new creativity and a highly skilled workforce, Sweden is a suitable location for developing the infrastructure and content of tomorrow. 

Open People

Swedes pride themselves on a long tradition of openness: embracing change and new ideals, whether in the case of social tolerance or premiering the latest trends. The creative hubs of Stockholm, Malmö and Gothenburg are dynamic settings for companies looking to work at the forefront of innovation and consumer trends.

 

Stable Society

Even as the basis of Swedish society stays intact, there are many initiatives to facilitate economic growth. While building on strong social institutions, boosting business development has become a top government priority. The combination of a stable democracy and healthy public finances create a positive environment for businesses of all sizes.

 

We hope you’ll join us in Sweden: where creativity and progressive ideals grow from a foundation of sustainable and stable development.

 

Annika Rembe

Director-General of Swedish Institut

www.si.se