A World Trade Center is the time-tested shopping center concept applied to international business. It complements and supports the existing services of private and government agencies involved in trade. The primary goal of any World Trade Center is to bring together under one roof the businesses and agencies involved in international commerce and provide them with the services they need to be successful.
Many of these groups do business with one another on a regular basis, and this activity is greatly facilitated when a meeting is just an elevator ride away. Together, this concentration of trade-related agencies acts as a major attraction for business visitors from the region and elsewhere. They know when they call on a World Trade Center that they will be able to contact many prospective business partners in one location.
In addition, the central management of each World Trade Center organizes a variety of trade information, trade education, exhibitions, trade missions and similar programs for their clientele to enhance their World Trade Center experience. Through the WTCA, each World Trade Center becomes a branch office for all the others. This concept is passed along to all the businesses affiliated with World Trade Centers, making membership in any individual center an entree to a worldwide business community.
Some World Trade Centers get started by providingonly the trade services component of a World TradeCenter, which is in itself an important contribution toa region’s international business community. The successand visibility of these operations can lead to partnershipswith real estate and other organizations thatcomplete the World Trade Center by providing officespace for world trade and related activities.
Whether it offers world trade services only or services with specialized real estate, a World Trade Center can be a powerful engine for economic development in any region. For this reason, many members of the WTCA are port, chamber or similar entities that develop World Trade Centers to promote international business in their respective jurisdictions.